Peran Fasilitas Toko dalam Memediasi Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Toko Muncul Jaya Brebes)

Abstract

The purpose of this study was to examine how the Muncul Jaya Brebes store facilities communicate the impact of service quality on customer satisfaction. Respondents in this study were consumers who shopped at the store within the last three months at the time the survey was conducted. A total of 95 respondents were randomly selected for this survey. Methods of data analysis using descriptive analysis methods and path analysis. The results showed that the quality of service is very influential on customer satisfaction. Store facilities also have a significant impact. It can be concluded that the facilities of the store have a clear impact on customer satisfaction through service quality.